Strawberry custard is my favorite flavor and this juice did not disappoint! I have tried pretty much every brand of strawberry custard/strawberry milk/strawberries and cream that's out there and up until I tried this, keep it 100 strawberry milk was my ADV for 2 years. After trying this I will never go back! Usually this flavor in other brands is too heavy on the custard and the strawberry doesn't shine through but this was a perfect balance. The custard is more of a creamy flavor instead of an egg flavor and the strawberry reminds me a bit of strawberry preserves or strawberry ice cream topping. Definitely give it a try, you won't be disappointed!